Top-selling floor-care appliance brand Bissell has named Minneapolis-based independent agency Olson its agency of record, shifting creative, media, strategy, digital, PR, social and analytics to Olson. Those duties were previously held jointly by creative agency Cramer-Krasselt and media agency PHD.
“It was important for us to find an agency that could handle all of the aspects of an integrated campaign, and Olson’s ability to provide an integrated solution with strong analytics helped them stand out,” explained Theresa Junkunc, director of marketing communications for BISSELL.
The win is the latest in a run of new business for Olson since September 2013, in which they’ve AOR duties for brands such as Sharp Electronics, Supercuts, Wet n Wild Beauty, Commerce Bank, Aurora Healthcare and the McDonald’s Twin Cities Co-Op.
“We’re thrilled by this opportunity to help a category leader reach new heights through innovation and integration,” said Olson chief executive officer John Partilla. “We can’t wait to get started.”