Big Fuel Takes Infomercial Approach with Recruitment Video

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By Kiran Aditham Comment

Big Fuel, the New York-based shop which is perhaps most famously known as GM’s social media AOR, has unveiled this recruitment video starring among others its chief exec Jon Bond, co-founder of KBS+P of course who left his agency early last year because from the looks of this clip, he was tired of being called “traditional.” Apparently, this is a dreaded term in the world of Big Fuel, which offers macaroon baking, basket weaving and iguana wrestling as well as the more standard client services according to this clip.

We’re not sure if the 3am infomercial presentation will work in Big Fuel’s favor, but hey, there are other selling points including sassy pillows, promotional socks and a softball team. Make GM proud, gang! Anyhow, those job-seekers reeled in by this video can go here for more info.