Thanks heavens that we didn’t hear the term “realignment” this time around, but yes, sources familiar with the matter confirm that GM and T-Mobile’s New York-based social media agency Big Fuel has “literally” cut a handful of staff across departments. We’ve been told that the move was not related to client loss or revenue drop, but merely a “tweaking” of staff and “figuring out what’s right for client business.” So, should we blame Publicis instead?
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