Bienvenido a ‘Absolut Miami’

By Bob Marshall Comment

From EVB and production company Eight VFX comes a new campaign launching “Absolut Miami,” a limited edition vodka inspired by “the city where the heat is on all night on the beach ’til the break of dawn” that follows the brand’s other previously launched location-based lines including Brooklyn.

As home to the world’s most annoying professional basketball team and, according to the parties involved, “glamour, cabanas, hot days, vice and endless nights,” Absolut’s use of Miami as its muse should come as no surprise to those who enjoy fruity-tasting vodka. In addition to an outdoor takeover of buses, billboards, and the like in the city of the liquor’s namesake, EVB and Eight VFX are adding an interactive supplement to the above music video for “From Dusk Till Dawn.”

Those looking to add speed, flair and energy to their virtual night in South Beach can do so at or just watch the intro credits to Miami Vice here.