Now that he’s launched a crusade to encourage moms to moderate their computer time, Gerry Graf is once again donning multiple hats on behalf of his New York-based shop, Barton F. Graf9000, LLC. This time, the advertising vet is serving as CD/AD/CW for one of BFG’s first clients, Kayak, in a series of spots that features various folks who are a bit behind when it comes to travel searching and are in desperate need of Kayak’s apparently super-fast, one-stop search services. Graf’s real message in the spot “Bright Man” above, though, is that only “morons” will make it to the top. Well, good to know. Check out two more ads and credits after the jump.
Creative Director/Copywriter/Art Director: Gerry Graf
Producer: Winslow Dennis
Director: Harold Einstein
DP: Dante Spinoti
Production Company: Station Film
Executive Producers: Steve Orent, Tom Rossano
Producer: Eric Liney
Director of Photography: Dante Spinotti
Editorial: The Cutting Room, NYC
Editor: Chuck Willis
VFX/Online: Light of Day, NYC
Color Correct: Tim Maslack, CO3
Mix: Tom Jucarone, Sound Lounge
Composer: Andrew Sherman, Butter Music & Sound