Yes, the babies are back, though not the way you’d imagine in a new effort for Evian from BETC and directing crew, We Are From LA. In their sequel to the sequel to “Roller Babies,” the 2009 campaign that garnered multiple awards as well as 45 million hits within months of release, the parties involved push the Danone water brand’s “Live Young” mantra via a bit of self-reflection if you will.
In a statement, Jerome Goure, VP of marketing for Danone, says, “The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way.” You can’t buy that kind of spiel with a Dasani bottle, kids. Look for an Android “Baby & Me” app that BETC created with B-Reel come mid-May.