Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.
This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.
But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.
Credits after the jump
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Bob Winter
CREATIVE DIRECTOR: Dave Cook
ASSOCIATE CREATIVE DIRECTOR: Jamin Duncan
SR. COPYWRITER: Rajeev Basu, Mik Malunik, Graham McCann
SR. ART DIRECTOR: Asan Aslam
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hoppenwasser
SENIOR INTEGRATED PRODUCER: Ramon Nunez
INTEGRATED PRODUCER: Romeo Joven
JR. INTEGRATED PRODUCER: Mike Borell
SR. BUSINESS AFFAIRS MANAGER: Lindsay Wakabayashi
VP/GROUP ACCOUNT DIRECTOR: Scot Beck
ACCOUNT DIRECTOR: Adrienne Walpole
MANAGEMENT SUPERVISOR: Gillian Perazzo
CONTENT SUPERVISOR: Nick Larkin
CONTENT MANAGER: Dave Ellerbee
COGNITIVE ANTHROPOLOGISTS: Heather LeFevre, Erica David, Jenifer Murray
GROUP PLANNING DIRECTOR: Benny Thomas
PRODUCTION COMPANY & CITY: Prettybird, Los Angeles
DIRECTOR: Paul Hunter
DIRECTOR OF PHOTOGRAPHY: Tobias Schliessler
EXECUTIVE PRODUCER (PRODUCTION CO): Kerstin Emhoff, Ali Brown
HEAD OF PRODUCTION (PRODUCTION CO): Tracy Hauser
LINE PRODUCER (PRODUCTION CO): Leslie Vaughn
EDITORIAL COMPANY & CITY: NO6, Los Angeles
EDITOR: Kevin Zimmerman
EXECUTIVE PRODUCER: Crissy DeSimone
POST PRODUCER: Leslie Tabor
MUSIC HOUSE: Comma, Los Angeles
COMPOSER: Josh Good
EXECUTIVE PRODUCER (MUSIC): Bonny Dola