Bessie Awards Take On Ads without Ideas

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By Bob Marshall Comment

On May 19, Toronto (which is, believe it or not, a city in Canada) will host the Bessie Awards at the Royal Conservatory of Music. On hand will be Chuck Porter (from Crispin Porter + Bogusky, duh), cocktails and awards for “Ads with Ideas.” Maybe Alex Bogusky will make a surprise guest appearance and fly in from the rafters as “Fartman” ala Howard Stern on the MTV Movie Awards. This fanboy can only dream…

To honor the occasion, CP+B Canada has produced a trilogy of videos poking fun at some of the trendy marketing strategies plaguing the advertising industry a decade into the 21st century. An “agency” like Victors & Spoils might get its panties in a bundle over the above spot, “Crowd Sourcing,” while “Tweets” takes a dig at the social media intelligenstia who value re-Tweets over actually making a client money. Any way you slice it, CP+B has a really good point: leave ads in the hands of trained professionals with creative ideas.

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