Kansas City-based agency Bernstein-Rein appointed Steve Bullock to the newly-created position of executive vice president, director of insight and strategy, tasked with bringing together the agency’s strategy and analytics practices.
Bullock joins Bernstein-Rein from Mindshare, where he spent the last year as managing director and partner, communications planning, working closely with Ogilvy & Mather Worldwide as a brand strategist. Before joining Mindshare, he spent three years as senior vice president, head of strategy with Texas agency TM Advertising, working with clients including American Airlines, HP, Discover Netowkr, Japan Airlines, British Telecom, Bausch + Lomb, Universal Orlando and PG&E.
Prior to that he spent two years as senior vice president, director of insight and strategy for TBWA\The Integer Group, leading a strategy team of 16 out of Dallas while working with clients including AT&T Wireless, 7-Eleven, Bimbo Bakeries and the Illinois Lottery. Throughout his extensive career, Bullock has also launched his own planning consultancy and worked as global planning director for Ogilvy & Mather.
“Steve brings us proven leadership in melding the insights of planning and analytics to inform stronger creative ideas and experiences, which deliver greater results for our clients,” Bernstein-Rein managing director Chris Perkins, who joined the agency last October, said in a statement. “He is the ideal partner to help us in our ongoing mission to drive consumer participation with brands by finding and advancing cultural connections that matter – and expertly orchestrate their experience at the right place, at the right time, in the right way.”
“B-R is on to something powerful with their positioning as a connections agency, which focuses on how to bring marketing ideas and experiences together to better connect brands, services and products with the right people,” added Bullock. “I fully believe in this compelling approach and am looking forward to doing the best work of my life with B-R and its clients.”
Bullock’s appointment follows the arrival of executive creative director Lara Wyckoff in June and group creative director Bryan Michurski in February.