Bel Brands Consolidates at Y&R

  • SHARES

By Kiran Aditham Comment

belbrands

We’ve been told by sources familiar with the matter after 15-plus-months, Havas Chicago has lost the snacking cheese client, Bel Brands, which includes the likes of Laughing Cow, Merkts, Kaukauna, Price’s and more. We’ve been told that the brand has consolidated its global ad account with Y&R. We’re awaiting comment from the agency, but have been told that Havas Worldwide has handled the account since July 2012. No word yet from Y&R, but we’ll keep you posted.

Advertisement
Advertisement