The best part of the following video occurs in the first few seconds, when a woman’s jaw drops as she’s told she can buy Google Glass for 40 times the price of her Slurpie ($40.00). It’s the opportunity of a lifetime, for a product that normally sells for 1500 times the price of a Slurpie. Too bad the product on offer is obviously-knockoff “GooOgle Glass,” sold earnestly by comic Ian Fridance in a project by GS+P alum/man of many projects JD Beebe and Translation copywriter, Deanna Director.
I barely cracked a smile during this anti-ad. Maybe it’s just my sense of humor, but I think this idea is tired, and it’s hard to believe that anyone in NY has heard of Google Glass and believes they are the eyewear equivalent of an interstellar propeller hat. If you want to poke fun of the new technology, check out whitemenwearingoogleglass.tumblr.com or watch SNL. Those comedic attempts are a bit more nuanced, and at least rooted in reality.