We’ve been hearing from multiple sources this week that BBH was forced to cut staff this week due to the loss of Ally, which was eventually won by Grey a few weeks ago. And now we’ve received confirmation from the BBH camp in the form of the statement below:
“In response to Ally’s decision to consolidate their business, BBH New York has made the difficult decision to reduce staff by 13. However, because of the work we did to create and establish the Ally brand, we are confident we will be back into the financial services category very soon and our business continues to grow through new assignments from World Gold Council, Google, and others.”
The agency wouldn’t go into specifics as to which departments were affected.