BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.
In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.
This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump. Credits:
Agency: BBDO New York
Client/Product: Mars/TWIX
Spot: “Break Room”
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Senior Creative Director/CW: Chris Beresford-Hill
Senior Creative Director/AD: Dan Lucey
Executive Producer: Anthony Curti
Music Producer: Melissa Chester
Senior Account Director: Kathryn Brown
Account Director: Josh Steinman
Planner: Crystal Rix
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Director of Photography: Alwin Kuchler
Line Producer: Bridget Blake-Wilson
Editorial Company: Cutting Room
Editor: Chuck Willis
Assistant Editor: Connor O’Flynn
Executive Post Producer: Melissa Lubin
Music: HUMAN
Telecine: CO3
Colorist: Stefan Sonnenfeld
Mix: Sound Lounge
Final Mix: Tommy Jucarone
Sound Design: Henry Boy
Sound Designer: Bill Chesley
Visual Effects: Eight VFX
Creative Director: Jean-Marc Demmer
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
Senior Producer: Peter Nelson
Production Coordinator: Doug Scruton
Lead Compositor: Mathieu Caulet
CG Supervisor: Fred Hopp
On-Set VFX Supervisor: Alex Kolasinski
Compositor: Joe Chaio
Compositor: Tony Petitti
CG Artist: Mathias Jourdes
CG Artist: Ben Grangereau