And now for some more BBDO news: the agency’s ongoing relationship with Anheuser-Busch got a bit fruitier today as its Chicago office won the Bud Light Lime account from Steve Stoute’s Translation.
This move comes less than a year after Bud Light made the same switch; Energy BBDO will run the account.
From AB’s official statement:
“…we are moving Bud Light extensions work to BBDO now to gain synergies.”
And yes, “Translation continues to be a valued creative partner and collaborator on our successful Budweiser Made in America program.”
Just not in Chicago.