BBDO New York continues its “Approved” or “athletes not taking themselves too seriously” series for Foot Locker with “No Rings.”
The spot follows “All Is Right” and stars Damian Lillard and a crew of veterans–including Barry Sanders, Chris Webber, Karl Malone and a guy we’re too old to recognize–whose undisputed greatness never led to a title.
We mostly appreciate Lillard’s decision to enter the YouTube comment thread, which is something we will never ever do.
Echoing a couple of the commenters: where’s Charles Barkley? Patrick Ewing? Dan Marino? If we’re going edgy, why not Barry Bonds? That one would have rattled a few cages.
Client: Foot Locker
Agency: BBDO New York
Title: “No Rings”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
CD/Copywriter: Alex Taylor
CD/Art Director: Jason Stefanik
Executive Producer: Anthony Curti
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive
Director: Jim Jenkins
Exec Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Marc Laliberte Else
Editorial Company: McKenzie Cutler
Editor: Ian McKenzie
Executive Producer: Sasha Hirschfeld
Assistant Editor: Nick Divers
Sound: Heard City
Sound Mixer: Keith Reynaud
Visual Effects: Eight VFX
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
Flame Artist: Fabien Coupez
Flame Artist: Yannick LeBlanc
VFX Producer: Michael McCarthy
Color: CO3
Colorist: Tim Masick
GFX: Hornet Inc