BBDO New York launched a campaign for Visa with a “social experiment” created with support from Fleishman, entitled “#StreetTaps.”
To display the capabilities of digital payments, the agency installed digital payment terminals allowing street musicians in public parks to accept tips from mobile phones. This allowed people who want to tip, but don’t carry change (an increasingly common phenomenon) to contribute. BBDO New York then interviewed individuals, from thankful musicians to digital tippers who were impressed with the technology. It was a good way to display the possibilities of the technology, as it solved a problem (people not having cash to tip musicians) with demonstrable results. The video, in 70-second and 30-second formats, went live on social channels including YouTube and Twitter yesterday
Credits:
AGENCY: BBDO New York
CLIENT: Visa
Title: Visa #StreetTaps
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Associate Creative Director: Danny Adrain
Associate Creative Director: Monty Pera
Associate Creative Director: Don Wilhelmi
Senior Copywriter: Roberto Danino
Project Manager: Erica Watts
Group Executive Producer: Julian Katz
Producer: Mona Lisa Farrokhnia
Associate Producer: Georgie Turner
Senior Account Director: Olivia Farr
Account Director: Emily Morris
Account Director: Amanda Baizen
Account Manager: Frances Rivera
Assistant Account Executive: Julia Trieschmann
Assistant Account Executive: Michael Woodall
Production Company – Decon
Director: Dan Levin
Director of Photography: Scott Sand
Line Producer: Lorenzo Ragionieri
Executive Producer: Misha Louy
Post Producer: Shane Dolly
Head of Sales: Natalie Loos
EDITORIAL: Decon
Editor: Lindsey Houston
Assistant Editor: Andrew Sayre
Assistant On-line Editor: Travis Hoggard
Supervising Producer: Cynthia Angel
Producer: M. Shane Dolly
Telecine
MPC
Sr Colorist: Adrian Seery
Jr Colorist: Daniel Silverman
Audio House
Heard City
Audio Producer: Natasha Alden
Sound Mixers: Mike Vitacco and Jeremy Siegal
Sound Assistant: Talia Rodgers