BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE.
The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s soon apparent that the boy can communicate with machines. This starts off small, with him using his voice to change the channel or hit snooze on his alarm clock, but soon he’s using his power for greater purposes. Maybe it’s the great soundtrack by Beck, but the strange story is oddly touching somehow. Coming on the heels of the recent “Ideas,” it seems that BBDO is going in an emotional direction in their online work for GE.
Credits:
Agency: BBDO New York
Client: GE
Title: “The Boy Who Beeps”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
CD/Copywriter: Tim Roan
ACD/Art Director: Lance Vining
Director of Integrated Production: David Rolfe
Executive Producer: Diane Hill
Producer: George Sholley
Junior Producer: Sasha White
Head of Music Production: Rani Vaz
Executive Music Producer: John Melillo
Worldwide Senior Account Director: Brandon Fowler
Senior Account Director: Peter McCallum
Account Manager: Tessa Cosenza
Production Company: Park Pictures
Executive Producer/Owner: Jackie Kelman Bisbee
Executive Producer: MaryAnn Marino
EP and Line Producer: Caroline Kousidonis
Director: Lance Acord
Editorial: Exile
Editor: Kirk Baxter
Assistant Editor: Nate Gross
Executive Post Producer: CL Weaver
Visual Effects Company: A52
Sound Design: Barking Owl
Mix: LIME Studios
Mixer: Zac Fisher
Music: Beck