BBDO NY Adds New ECDs

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By Kiran Aditham

Two BBDO-related main items in one day? Two BBDO-related main items in one day. The New York office of the Omnicom-owned agency hired creative pair Greg Ketchum and Tom Godici (l-r) as executive creative directors.

Godici and Ketchum most recently worked at Ogilvy NY as ECDs. Godici, a 20-year industry vet, oversaw the global IBM work for 10 years while at O&M and had stints at GCD at TBWA\Chiat Day New York and Deutsch’s NY operations as GCD and CD, respectively, prior.

Ketchum, meanwhile, hits the two-decade range of industry experience as well, and is actually rejoining BBDO, where he spent eight years at the agency’s West coast office (1989-1997) as CD on Apple (remember when they won the account from sister Omnicom shop Chiat in 1986?). After BBDO, Ketchum joined what was then Hal Riney & Partners and served as creative director on Saturn before eventually taking on the worldwide CD post on HP account for the Publicis network.

The duo, who join BBDO this month, won a few prizes for the IBM “Smarter Planet” work while at Ogilvy.