BBDO Nabs CVS Biz

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By Kiran Aditham

CVS-pharmacy

You’ve heard it, we’re sure, but just a week after taking on Wells Fargo, BBDO has been appointed as the creative lead on pharma chain, CVS. Here’s a statement from CVS Caremark CMO, Rob Price. “As we look ahead to exciting challenges for CVS Caremark as a leader in a quickly evolving health care marketplace, we have the opportunity to amplify our purpose of helping people on their path to better health.  BBDO is well-positioned to partner with us in this journey and bring our message to life with all stakeholders.” BBDO has won out following a new creative agency of record for its enterprise and retail businesses, “concluding a national search that began in January and included a number of outstanding agencies.”

The incumbent on the CVS account, in case you were wondering, was Arnold.