In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.
Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.
The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:
While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).
Most of the spots focus on unconventional methods of transportation…
Now on to the kitchen:
A more exotic location: the Wild West fish tank.
In a more urban setting:
More on the extreme sports front:
…and a quick trip down one of the world’s most dangerous bodies of water:
In case you missed it, this promo explains the ADHD strategy behind the campaign, which remains somewhat mysterious:
We expect to hear more from this “hero the Internet deserves” in the near future: what is his real name? Where did he come from? When will we get to complain about the lack of reverence paid to the source material in his inevitable film/full-length cartoon/Joss Whedon melodrama?!
The hero the Internet deserves. #DoTheDew https://t.co/vvht63T8ck
— Mountain Dew® (@mtn_dew) August 26, 2014
Mtn Dew Presents “A Mini, Mini Series” Creative Credits
Agency:
Client:
Title:
Executive Creative Director:
Executive Creative Director:
Producer:
Junior Producer:
Senior Music Producer:
ACD/Copywriter:
ACD/Art Director:
Senior Account Director:
Account Director:
Account Manager:
Account Executive:
Junior Strategist:
Animation House:
Executive Producer:
Head of Production:
Creative Director:
Art Director:
Character Design & Lead Animation Tim Probert
Additional Animation:
2D FX:
Production Support:
Associate Producer:
Music House:
Composer:
Composer: