On the EOD Throwback Thursday tip, BBDO launched a new campaign for client Twix today, drawing on those parts of the 90s that so many of us are trying to forget. Taglines:
“Your favorite bars, bite-sized”
“Why didn’t we think of these years ago?”
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Now, remember when your phone and your Internet connection were inseparable…and not in a good way?
After the jump: how much canned food did you have stored in your basement on December 31st, 1999?
Be honest…
The series continues, first recalling 90s sneaker trends and the red-hot musical duo Kid N’ Play:
Finally, the only thing less real than this “virtual pet” is the actress’s hair color:
The campaign also features print spots like the one below — the phone number is apparently legit — and it will include a social component. Earlier clips for the client will air in tandem, with this one airing during the upcoming MTV Video Music Awards (which are still a thing)!
And now we feel really old.
Agency: BBDO New York
Client: Mars, TWIX Bites
Title: “Dial-Up” & “Y2K”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
ACD/Copywriter: Matt Herr
ACD/Art Director: Justin Bilicki
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Producer: Patrick Smith
Senior Account Director: Lisa Piliguian
Account Director: Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Production Company: Smuggler
Director: Jun Diaz
Executive Producer: Lisa Rich
Producer: Alex Waite
Project Manager: Justyna Wojcik
Director of Photography: John Barr
Art Director: Rene Vas
Recording Studio: Heard City
Sound Engineer: Evan Mangiamele
Editorial Company: P.S. 260
Editor: Robert Ryang
Producer: Zarina Mak
Visual Effects House: Eight VFX