BBDO Does the Senior Staff Shuffle

We’ve received word that after four years helping lead BBDO West, Peter Sherman is returning to the agency’s New York office to take on a yet-to-be-announced senior management role. In his place, we’re being told that Brent Smart, MD of the network’s New Zealand operation Colenso BBDO, will take over BBDO West as EVP/MD. Both fellas will assume their new posts effective early January.

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