BBDO Does the Senior Staff Shuffle


By Kiran Aditham Comment


We’ve received word that after four years helping lead BBDO West, Peter Sherman is returning to the agency’s New York office to take on a yet-to-be-announced senior management role. In his place, we’re being told that Brent Smart, MD of the network’s New Zealand operation Colenso BBDO, will take over BBDO West as EVP/MD. Both fellas will assume their new posts effective early January.

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