Fellow New Yorkers and others around the world know that the 9/11 Memorial Museum finally opened in May after years of debate and ugly political infighting.
While the establishment is not free from controversy today, it has already become something of a city institution. Today sees the debut of the memorial’s first promotional campaign, created pro-bono by BBDO New York in collaboration with animation house Elastic.
The two-minute spot, narrated by Whoopi Goldberg:
Keep in mind that this is a true story: The Survivor Tree does exist, and it was indeed rescued by those on the scene. The poem, though, comes from BBDO creative directors Rick Williams and Marcel Yunes.
The campaign includes a social media fundraising component as well.
BBDO worked with several other parties on the “donate a tweet” website/initiative, through which users can use Twitter to both voice their support for the museum and donate money on a quarter-per-character basis via integrated PayPal accounts. Here’s the site and here’s the video:
Credits below.
9/11 Memorial Creative Credits “Survivor Tree” Film
Client: 9/11 Memorial Museum
Agency: BBDO NY
Title: “Survivor Tree”
Global Chief Creative Officer: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Smith
Creative Director: Rick Williams
Creative Director: Marcel Yunes
Director of Integrated Production: David Rolfe
Executive Producer: Diane Hill
Assistant Producer: Sasha White
Music Producer: Rani Vaz
Sr. Account Director: Neil Onsdorff
Account Executive: Jen Sullivan
Animation House: Elastic
Executive Producer: Jennifer Sofio Hall
Animator: Andy Hall
Sound Design: Henryboy
VO and Mix: Sonic Union
Mixer: David Papa
Music: Frisbie Music
9/11 Memorial Creative Credits Donate-A-Tweet Site
Client: 9/11 Memorial Museum
Agency: BBDO NY
Title: Donate-A-Tweet Site
Global Chief Creative Officer: David Lubars
Chief Creative Officer, New York: Greg Hahn
Senior Creative Director: Molly Adler
Senior Creative Director: Mike Sweeney
Creative Director: Hunter Fine
Creative Director: Peter Albores
Producer: James Young
Assistant Producer: Courtney Fallow
Sr. Account Director: Neil Onsdorff
Account Executive: Jen Sullivan
Tech Lead: Michael Condouris
Developers: ID Corps: Brian Cook and Keven Ages