BBDO has a new campaign for Starbucks encouraging people to have real-life conversations.
In a series of spots we see text messages going back and forth while hearing people talk. Each time, the actual conversation communicates something that the text can’t, highlighting the importance of face-to-face conversation for communication, followed by the tagline “Sometimes the best way to connect, is to get together” and the Starbucks logo. It’s a clever way to highlight Starbucks as a meetup spot for casual conversation, although the premise begins to run a bit thin after viewing all three ads. Since people are already familiar with the products, emphasizing this aspect of the brand makes sense, and the campaign manages to do it with nothing more than voice and text (so Starbucks seems to getting a bargain here).
We’ve included “Apology,” as well as “Date” and “Kick” after the jump.
Credits:
Agency: BBDO New York
Client: Starbucks
Title: “Conversation Films”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Dennis Lim
Executive Creative Director: Juliana Cobb
Executive Creative Director: Tom Markham
Creative Director/Copywriter: Paul Bartow
Senior Copywriter: Dana Stalker
Associate Creative Director: Rachel Frederick
Director of Integrated Production: David Rolfe
Senior Producer: Becky Burkhard
Director of Music: Rani Vaz
Music Producer: John Melillo
Worldwide Senior Account Director: Brandon Fowler
Account Manager: Catherine Wright
Account Executive: Miranda Hardy
Group Planning Director: Rich Santiago
Account Planner: Sofia Morales
Engagement Planner: Kevin Wang
Director: Peter Jensen
Audio Post House: Sound Lounge
Sound Engineer: Tom Jucarone
Sound Engineer: Glen Landrum
Sound Engineer: Pat Christensen
Executive Producer: Vicky Ferraro
Edit House: Go Robot
Editor: Adam Liebowitz
Editor: Joe Kriksciun
Animator: Christian Matts