Los Angeles-based independent agency Battery hired Mike Parseghian as head of brand and Becky Ginos as associate creative director.
Parseghian joins Battery’ executive leadership team and will be responsible for leading new business and overseeing a client roster that includes Netflix, Mike’s Hard Lemonade and AECOM while reporting to Battery co-founder and CEO Anson Sowby. He joins Battery following five years as group brand director at 72andSunny overseeing clients including Carl’s Jr./Hardee’s, General Mills, Activision and Sonos. Prior to 72andSunny, he served as account director on the Call of Duty franchise for TBWA\Chiat\Day L.A. for over two and a half years.
“I’ve had my eye on Battery for some time now and have been amazed at what they’ve been able to build in such a short amount of time. What impressed me the most is their focus on collaboration, speed and senior talent to drive creativity and get results,” Parseghian said in a statement. “As the marketing landscape gets more crowded and complex, they understand the power of a big idea, but the difference is that they can get to a brand truth extremely fast, from concept to execution. I look forward to pushing the work that will allow our clients to continue to break into cultural conversations.”
As associate creative director, Ginos will work across clients and report to Battery co-founder and CCO Philip Khosid. She arrives at the agency full-time following over year of freelancing with the agency, as well as CP+B, Deutsch, Huge and Zambezi. Before going freelance she spent over four years as a creative with TBWA\Chiat\Day, working with clients including Pepsi, Airbnb, Netflix, Twitter, Johnson & Johnson, Kraft, Nissan and Visa, followed by a short stint as an associate creative director with Pitch.
“Battery is nimble with an unusually flat structure. It allows us to get straight to the point and help create work that reflects our clients’ points of view in a way that is fluid and immediate, with a lasting impression,” Ginos said in a statement. “The way the world works now is so fast and if you don’t quickly stand out in the hum of content, you’re toast. So, when the opportunity came about to work here, I didn’t hesitate.”