Barton F. Graf Mines Amazon Reviews for Emerald Nuts

By Erik Oster 

Nearly a year after its “Pretzels, Baby” campaign for for Snyder’s of Hanover, Barton F. Graf has launched “Yes Good” to promote another Snyder’s brand: Emerald Nuts.

The tagline for the campaign was taken from a delightfully simple Amazon review for the nuts containing just those two words. A new spot champions that June 6 review as part of a broader campaign featuring real customers’ takes on the brand.

“Emerald Nuts believes in championing their customer and fans—they’re not going to tell you how good their nuts are; they’re going to let their customers do it for them,” the brand explained to AdFreak.

A series of spots offer “A Revue of Reviews” with artists’ take on customer reviews of the brand’s products. There’s also a series of OOH ads championing the brand in the words of its customers and Emerald Nuts’ website is swapping out product descriptions for customer reviews of those products. Barton F. Graf and the brand are calling on Emerald Nuts fans to submit further reviews for the chance to appear in future spots. They’re also looking for the person behind the original “Yes good” review at yesgood.website and asking anyone who knows who it might be to reach out.




yes-good-hed-2017
Credits:
“Yess Good”
Client: Snyder’s of Hanover
Brand: Emerald Nuts
Agency: Barton F. Graf
Chief Creative Officer: Gerry Graf
Chief Executive Officer: Barney Robinson
Chief Strategy Officer: Laura Janness
Executive Creative Director: Ian Reichenthal
Strategy Director: Amanda Perring
Creative Directors: Matt Moore, Jonathan Vingiano
Copy Writer: Molly Wilkof
Art Director: Zoe Kessler
Head of Integrated Production: Josh Morse
Producer: Zamile Vilakazi
Account Director: Kate Callander
Account Supervisor: Marla McCormick
Project Manager: Andra Johnson
Designer: Robert Broadbent
Creative Technologist: Owen Weeks
Head of Business Affairs: Jennifer Pannent

Advertisement

“Yes Good” Video Production Credits
Production Company: Et Cetera
EP: Cédric Troadec
Producer: Alex Sanchez
Editorial & Post House: No6
EP: Corina Dennison
Producer: Laura Molinaro
Editor: Justin Quagliata
Assistant Editor: Jasmine McCullough
Audio Post: Sonic Union
Mixer: Paul Weiss
Colorist: Matt Rosenblum

“Revue of Reviews” Artist Production Credits
“Emerald Nights” – Jack & Justin @ Gifted Youth
“My Boys” – Mike Warzin
“The Spicier the Better” – Cari Vander Yacht
“Seriously Tasty” – Georgia
“The Huntress” – Mickael Illick @ Dummy Films
“The Trendsetter” – James Kerr
“My Husband” – Kelsey Dake
“The Gospel” – Reed and Rader
“Three-a- Days” – Robin Eisenberg
“Taste the Dill” and “Oh My” – Tee Tones
“Father’s Day” – Grindmother

Advertisement