Barbarian Strategy Exec Splits for Droga5

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By Kiran Aditham Comment

Just 18 months after joining the Barbarian Group in what was then the newly created role of group director of strategy, Chet Gulland is heading back to his old stomping grounds at Droga5. During his quick stay with the Barbarian brood, Gulland led the agency’s planning group on accounts including Google, GE, Samsung and Quaker. Here’s a statement from TBG below:

“Yes, our friend Chet is leaving for Droga.

When he came here, it was the start of TBG taking strategic planning super seriously as a discipline and has resulted in a pretty stellar team of folks. It has also meant bigger mandates from bigger clients.
With his departure, we’re doubling down on the planning department and are currently talking to some of the sharpest thinkers in the market.
We’ll get you next time Droga, next time.”

Prior to his first stint at Droga5, Gulland held a senior strategist post at Anomaly.