Barbarian Group Undergoes ‘Business Restructuring’

By Kiran Aditham Comment

Yes, those who inquired via the Spy line, there are certainly “things happening” at The Barbarian Group, as we’ve received confirmation that the Cheil-owned agency is undergoing “business restructuring” across all departments. As a result, 15 positions were affected, 12 in its NYC headquarters and three in SF. In addition, the Barbarians are eliminating the executive creative director position, as co-founder/CEO Benjamin Palmer will continue to lead work across the agency as chief creative officer.

A TBG spokesperson says, “2012 was an important year in terms of acquiring new talent as well as building new client relationships. We’re taking the necessary step of restructuring across all areas of our business in order to be leaner and more flexible in 2013. Onward.”

As for the San Francisco office, which tipsters say the Barbarian Group was shuttering, sources familiar with the matter tell us otherwise, though they note that TBG SF will be moving to a smaller place in the “near to medium term.” Our sources add that the Barbarians’ Bay Area branch is “in the midst of bringing some new business,” though we’ve yet to divulge what that is at present time.