In this week’s Media Beat interview, yours truly sits down for a chat under the hot lights with Benjamin Palmer, CEO of The Barbarian Group. The nearly ten-year old operation, which shifted its HQ from Boston to New York City a few years back, made its name of course by partnering with CP+B on Subservient Chicken and later developed innovative apps including CNN.com T-shirts.
In this first installment of our three-part chat with Palmer, the affable exec discusses how the relationship has been going between TBG and parent company Cheil, as well as his thoughts on social media’s importance and how brands are coming around to understanding that “the most permanent medium is the digital one.”
Stay tuned for part two with Benjamin tomorrow. In the meantime, you can also watch this video on mediabistro.com’s YouTube channel.