Sears isn’t the only major brand rethinking its agency relationships this morning. We’ve received confirmation that Bank of America has parted ways with Omnicom-owned Organic, which took on interactive duties for the financial institution well over five years ago when its parent company beat out rival/incumbent IPG for BoA’s advertising account.
A Bank of America corporate spokesperson fills us in: “The move is the result of our decision to expand our current relationship with Starcom to include digital creative support for Bank of America’s Enterprise and consumer businesses. Starcom will leverage the digital resources and talent of VivaKi, the community of digital brands within the Publicis Group[e], to meet our needs in the rapidly evolving digital space. This move, which will transition digital creative support over the next few months, will allow us to take advantage of the synergies of integrating digital media and creative to help the bank achieve our long term goals in digital marketing.”
Nearly three years ago, Starcom won Bank of America’s U.S. media buying/planning business after a review. Still, BoA’s further embrace of Publicis doesn’t affect its relationship with its agency partners including Omnicom’s BBDO and IPG’s Hill Holliday.