Brands | Social Media | What The?? Tech Blogger Gets a New Watch Following Logo Attack By Michael Musco on Feb. 17, 2011 - 10:35 AM Technology blogger Brian Madden called out software brand Quest for having an outdated 80’s logo during a recent interview with Tech Target’s website SearchVirtualDesktop.com. Why? Because he can. Madden’s poke quick ...
Campaigns | Social Media Can Mentos Empower One to Dodge a Sword Blindfolded? Not A Chance By Michael Musco on Feb. 16, 2011 - 2:30 PM After being named U.S. social media AOR for Mentos in January, The Martin Agency has debuted a new social/digital campaign for the freshmaker. Named after the word for a single Mentos candy or gum, Dragee (drä zhēˈ), the star i ...
Awards | What The?? AICP #3: World’s Largest Phallic Symbol Helps France Regain Mojo By Michael Musco on Feb. 16, 2011 - 11:28 AM Here’s a look at the VCU Brandcenter students’ third “Art is Advertising” case study, which like Da Vinci and Michelangelo before it, supports the AICP’s call for entries launch. In this installment, ...
Campaigns GSD&M’s First Work For Goodyear: Pass or Fail? By Michael Musco on Feb. 15, 2011 - 4:45 PM Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s ...
Campaigns | TV It’s Easy to Go Overboard with Unlimited Data/Web By Michael Musco on Feb. 15, 2011 - 1:33 PM For only $25 a month, Virgin Mobile along with the the new LG Optimus V offers unlimited data and web giving you access to email, Twitter, Flickr, Foursquare, etc.. As you will see, it can be both a blessing and a curse. If you ha ...
Agencies | People Vladimir Leveque Resurfaces at Dentsu By Michael Musco on Feb. 15, 2011 - 11:13 AM After leaving the ad g ame for a year to ride his motorcycle cross-country and learn how to tattoo, Vladimir Leveque, whose resume includes stints at Young & Rubicam, UniWorld Group and Kirshenbaum Bond & Partners (Media K ...
Campaigns | Sports | We Hear? SB Making-Of, Part Deux: Kia’s ‘One Epic Ride’ By Michael Musco on Feb. 14, 2011 - 1:03 PM In case you missed this, here’s a nice look at what transpired during the making of David&Goliath’s “One Epic Ride” Super Bowl spot for Kia, which by the way didn’t even make the top 10 accordin ...
Campaigns D-Wade Toys with Technology in Latest ‘Dominate’ Ad By Michael Musco on Feb. 14, 2011 - 11:22 AM The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrade ...
Campaigns | People Willem Dafoe Shows Off Versatility in Jim Beam Spot By Michael Musco on Feb. 11, 2011 - 10:30 AM In this black & white piece above for Jim Beam, created by StrawberryFrog, award-winning acting chameleon Willem Dafoe plays multiple characters and speaks of the choices you make and the ones you don’t, which eventual ...
Campaigns | Social Media | TV Here’s a Behind-the-Scenes Look at that Other VW Super Bowl Spot By Michael Musco on Feb. 11, 2011 - 9:19 AM Deutsch offers up this making-of video for the Black Beetle VW spot, which played during the Super Bowl yet was overshadowed by the automaker’s other big game entry starring the young Darth Vader. A lot of work went into the ...