Agencies 72andSunny Launches In-House School By Michael Musco on Mar. 11, 2011 - 9:17 AM 72andSunny is dipping into the realm of education with the opening of 72U, a 10-month course in which the agency claims to be an “intensive, one-of-a-kind learning experience designed to open people up to new ways of thinkin ...
Campaigns Ogilvy Takes Us on a Century’s Journey Through IBM By Michael Musco on Mar. 10, 2011 - 11:46 AM With IBM turning 100 this year, the brand with help of its agency Ogilvy has decided to put together a series of small documentaries that chronicle the ways in which the company has changed the world through scientific/technologic ...
Ad Biz | Awards Proximity ACD Plays Tough, Yet Inventive Interactive Judge By Michael Musco on Mar. 9, 2011 - 3:33 PM Applied Arts (guess you could compare it to Archive in the states) bills itself as Canada’s most prestigious visual communications awards annual, so as a result, everyone up north is apparently clamoring to get in the book. Well ...
Campaigns | Digital Serenading Unicorn Goes on Uplifting, Solo Tear By Michael Musco on Mar. 9, 2011 - 10:34 AM As EVB promised, there is indeed “more to come” in terms of the SF digital shop’s 2011 Juicy Fruit campaign. Now that you’ve already witnessed the first of three music videos from this year’s incarna ...
Campaigns Y&R Resurrects NHL History in Time for Stanley Cup Playoffs By Michael Musco on Mar. 8, 2011 - 4:45 PM With the NHL playoffs looming, Y&R has launched the 2011 version of its History Will Be Made campaign, which like last year’s installment, will likely tug at hockey fans’ heartstrings. The 2010 effort, featuring le ...
Campaigns | Digital | Social Media Armani, R/GA Bring Digital Drops to TAP By Michael Musco on Mar. 8, 2011 - 1:30 PM R/GA’s teamed up with Armani’s Acqua for Life initiative to benefit UNICEF’s Tap Project, which as you know was conceived in 2007 by Droga5, to generate their own awareness and action. With the $1 donation idea for TAP i ...
Brands | Campaigns Starbucks Celebrates 40th with Free Treat Offering By Michael Musco on Mar. 7, 2011 - 1:53 PM Starbucks is turning 40 this year as you know, and now that it’s changed up its logo, the mega-chain with the help of BBDO would like to acknowledge all the individual moments of connection with its valued customers, store p ...
Campaigns | TV The Isaiah Mustafa Blitz Continues By Michael Musco on Mar. 7, 2011 - 12:48 PM We’re sure there’s many of you who think the Isaiah Mustafa-led Old Spice campaign has lost its luster, and perhaps some of the more recent spots have sullied the once-novel concept. But that hasn’t stopped Wiede ...
What The?? Canned CW Creates Dancing Pandas Viral Vid By Michael Musco on Mar. 7, 2011 - 10:15 AM A San Fran copywriter, who recently laid off, is said to be the creative force behind this clip, which is essentially a music video featuring pandas dancing to the song “Teach me how to Dougie.” Entitled “Teach M ...
Campaigns | What The?? Japanese ‘Flash Mob’ Does the Robot in Smartphone Spot By Michael Musco on Mar. 4, 2011 - 3:45 PM Ogilvy PR Worldwide Japan introduces the Dell Streak hybrid smartphone/tablet via this flash mob-esque TV spot. Though it has all the makings of a real flash mob skit (middle of a shopping mall, onlookers: cue scene) and would hav ...