People Gossip Girl is the New Face of Material Girl By Matt McCarron on Jul. 19, 2010 - 11:56 AM Madonna and daughter, Lourdes, have announced that Taylor Momsen (of Gossip Girl fame) will be the face of their joint clothing line, Material Girl. Material Girl will be available only at Macy’s starting August 3. The line, ...
Agencies AmEx Plays Indie Rock Musical Chairs to Promote Zync Card By Matt McCarron on Jul. 16, 2010 - 5:04 PM American Express recently released three new commercials to promote their new Zync Card, except all three commercials are the same. How are there three commercials then? Well, while the imagery remains constant, the “differe ...
Agencies To Orbitz, or Not to Orbitz By Matt McCarron on Jul. 15, 2010 - 2:27 PM Today, Orbitz hits the airwaves with their latest campaign, “When you Orbitz, you know,” becoming yet another brand hoping to turn its name into a ubiquitous verb. (The answer’s “no;” I don’t &# ...
Brands Let’s All Lose Interest in the Making of the World Cup Trophy Case By Matt McCarron on Jul. 14, 2010 - 1:52 PM Building off “The Players” campaign, which features soccer greats Pele, Maradona, and Zinedine Zidane photographed by Annie Leibovitz, Louis Vuitton has released a video showing the behind-the-scenes making of the Worl ...
Agencies Sharing is (Not) Caring By Matt McCarron on Jul. 13, 2010 - 3:45 PM After partnering with Spike Jonze on his 30-minute Sundance entry, I’m Here, then creating a Brooklyn-inspired bottle with Spike Lee, Absolut continues down the artist-inspired road in their latest (aptly-named) campaign, Ar ...