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Lexus, ATTIK Combine Kaleidoscope, Cirque du Soleil for Interactive Music Video
Today, Lexus joins Kanye West on the interactive music video bandwagon. To promote the 2014 Lexus IS sport sedan, ATTIK and Blueyed Pictures created “Amazing Mix,” a surprisingly cool interactive adscape with Cirque du ...
Pepsi Max, Arnold KLP #LiveForNow, Let Magician Levitate on a London Bus
To promote extraordinary moments and a general sense of YOLO, Pepsi Max, with the help of London-based Arnold KLP, employed the skills of Dynamo, a young magician from Yorkshire. “London: I love the energy of this city, and the ...
Target, Deutsch LA Launch Four-Day Interactive College Experience
To showcase their back-to-school dorm room wares, Target and Deutsch LA have built Bullseye University, a 4-day interactive installation housing social media stars such as actor/musician Chester See and Jenn Im of Clothes Encounte ...
Do You Watch Movies on Netflix? Then You’re a Hipster, New Test Reveals
These days, it’s easy being hip. You think waffles taste good? You should probably just put on your Ray-Bans and bang your head against your bird-wallpapered wall because you’re a f*cking hipster. You went to college? Might wa ...
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