View Post Agencies | Campaigns Hans and Franz Pump It Up in DDB’s Latest #DoubleCheck Spot By Claire Daniel on Sep. 5, 2014 - 3:51 PM Just in time for the start of football season comes the possibly anticipated Hans and Franz #DoubleCheck spot from DDB — a follow-up to the “makin’ copies” ad that aired during the MTV VMAs. Dana Carvey and ...
View Post Ad Biz | Campaigns Ad Council, United Way Launch Glee-ful PSA Campaign By Claire Daniel on Aug. 21, 2014 - 5:19 PM The Ad Council and United Way have launched a new Ryan Murphy-esque spot on community engagement aimed at showcasing the organization’s successes in boosting high school graduation rates (for glee club members and non-member ...
View Post People Y&R Promotes Shelley Diamond to Chief Client Officer By Claire Daniel on Aug. 6, 2014 - 1:34 PM Shelley Diamond, formerly worldwide managing partner at Y&R, has been promoted to chief client officer. She will continue to serve as a member of Sable’s Global Executive Committee. Throughout her tenure at Y&R, Diamo ...
View Post What The?? David Lynch Christian Louboutin Spot: Très Chic or Just Strange? By Claire Daniel on Jul. 31, 2014 - 2:20 PM It’s been eight years since David Lynch last released a full-length film, but that doesn’t mean he hasn’t been busy: he’s launched his own coffee line, become a spokesperson for transcendental meditation, written and direc ...
View Post Agencies | Digital | TV Does Your Agency Have a Big Wireless Client? Why the Hell Not? By Claire Daniel on Jul. 31, 2014 - 2:14 PM Attention all #WWDDD acolytes: “If Don Draper were working today, he’d want a wireless account,” writes Michael Learmonth in the International Business Times. Does your agency have a wireless client? IBT provided some numbe ...
View Post Ad Biz | Agencies | Campaigns Ogilvy, Organic, Everyone Else Drop Their Pants for Depend By Claire Daniel on Jul. 28, 2014 - 2:56 PM How far would you go to sell a pitch? For the creative team behind the new advertising campaign from Depend, the answer is “down to the ankles.” At least that’s what Ogilvy team members Calle Sjoeneel (CCO), Vict ...
View Post People Stefan Sagmeister to Creatives: ‘No F*ckhead, You Are Not a Storyteller’ By Claire Daniel on Jul. 25, 2014 - 11:10 AM We knew that someone would eventually call the idea of advertisers as “storytellers” bullsh*t…and that someone was Stefan Sagmeister of design firm Sagmeister & Walsh. He made his comments at the recent ...
View Post Ad Biz What Brands Want from Their Agencies (and Who’s Doing It Best) By Claire Daniel on Jul. 24, 2014 - 2:31 PM Specialist consultants (advertising, digital, PR, branding, social media) are gaining ground on full-service agencies as brands’ first resources for business advice, according to new research carried out by Marketing Week in ...
View Post Ad Biz | Digital Verizon Wireless Capitalizes on Consumers’ Rights to FREE Stuff By Claire Daniel on Jul. 22, 2014 - 2:45 PM While Americans are known to value their privacy (it’s an essential freedom guaranteed in the Bill of Rights!), there’s something we value more: free sh*t. It’s in this spirit that Verizon Wireless launched a nat ...
View Post Campaigns Amazon’s First Fire Phone Spot Goes Heavy on the Cute By Claire Daniel on Jul. 18, 2014 - 11:45 AM It’s here! Amazon has released the first ad for its Fire Phone, continuing its in-house creative team’s partnership with El Segundo agency Siltanen & Partners. The premise behind the spot–which doubles as a ...
claire.daniel@gmail.com