Audi Saves Trick-or-Treaters’ Lives

By Bob Marshall Comment

Is there any bigger Halloween buzzkill than running over trick-or-treaters with your luxury automobile? Not only does it take a toll on your conscience, but the necessary repair work can run a high bill, especially if you’re driving an imported specialty vehicle.

With the Audi A6’s thermal imaging and night vision assistant technology, the holiday revelry doesn’t have to end on the way from the bar to the afterparty. The above spot, created by AKQA, reminds drivers of the 41 million little monsters on the roads this year (not to mention their accompanying parents, who make for slightly larger but equally frightening monsters). As we’ve been told, the technology, which can detect pedestrians up to 300 feet away, is displayed in the spot with no special effects added.

While Audi A6 drivers can enjoy Halloween with added security, those of you who choose to be cruising around in different cars should remember to keep an eye out, keep the speed down, and keep your car stereo blasting “The Monster Mash” to a reasonable level. Credits after the jump.

Group Creative Director: Bob Pullum
Associate Creative Director/Writer: Nick Strada
Senior Art Director: Michael Gurman
Agency Producer: Andrea Bustabade
Project Manager: Alyssa Prince
Account Management Supervisor: Lauren Uchrin
Production Company: AKQA Film SF
Director: Mike Murray
Director of Photography: Steve Condiotti
Post Production: AKQA/SF
Editor(s): Mike Murray & Julie Logan
Visual Effects Supervisor: Matt Law
Recording Studio: Crescendo Studios
Audio Engineer: Craig Helmholz