According to Buzzfeed, AT&T has a new “portmanteaus” ad campaign (vocab check: Portmanteaus is fancypants for combining two words to make one. You know you were about to Google it). We can only imagine the PC/PR sh-orm (shit-storm) this thing has the potential to create. Buzzfeed is already allowing readers to come up with their own versions of the campaign, prompting commenters to post poetic copy like “I swa-llow,” a clever combination of “swarm” and “follow.”
More: AT&T To Verizon: “There’s a Lawsuit For That”
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