Social movie ticketing platform Atom Tickets selected Deutsch as its first agency of record.
“Deutsch’s strategic, data-driven approach and expertise in launching powerhouse digital brands were key drivers in selecting their agency,” Atom Tickets chief marketing officer Allison Checchi said in a statement. “It is apparent that Deutsch’s team shares the same passion to revolutionize the movie-going experience and we’re thrilled to partner with them.”
“We’re excited to be coming in on the ground floor of a start-up that’s changing the game by creating seamless entertainment experiences for people,” added Deutsch Los Angeles president Kim Getty. “We’re an agency with a deep history of growing digitally born brands that have disrupted industries, and that sets a high bar for the work we create. Atom Tickets is transforming the ticketing process and we look forward partnering with them on this journey.”
The agency will be tasked handling everything from brand strategy and creative to production responsibilities for the social movie ticketing app, which launched in 2016 with backing from Disney, Twentieth Century Fox and Lionsgate. Group account director Steve Sanders and executive creative director Janet Higdon will lead the account out of the agency’sLos Angeles office.
Deutsch’s first work for the client is expected in the second quarter of 2018.