ASO Returns with Second Installment of Parody Series, ‘The Merger’

By Kiran Aditham Comment

We actually had no idea this was being turned into a series of sorts, but since we’ve already broached the topic today, why not keep the party going. A month after Atlanta-based agency Ames Scullin O’Hare unveiled its short parody film, “The Merger,” which of course happened to take aim at you know what, the agency returns with part two. In the second installment, we jump ahead four months post-merger of fictitious agency network, Uniglobal Advercom, and see how an agency-client relationship has evolved (or devolved in this case). Obviously, subtlety has no place in ASO expressing their thoughts on the actual Omnicom-Publicis merger. But hey, we don’t really mind when the frustrated little guy wants to throw a few stones and take the piss.

ASO managing partner/creative Patrick Scullin says, “We want to show how this “Bigger is Better’ relationship withers, and we suspect this scene will be played in many corporate offices in the  upcoming months. This ad agency network merger is going to entail a lot of growing pains and we’ll be there to document it and offer a better solution.” We’ll see what that solution is when the time comes, but in the meantime, you can expect at least one more installment in this series. Hooray?