Vitro’s new Asics spot for the GEL-Kayano 19 sneaker would’ve been perfect for Super Bowl XVI with its subtle Bayou flavor and rain-soaked streets. Two weeks later, the ad may not exactly be topical, but it’s still effective enough to make running seem enjoyable. Not only can you get cardiovascular exercise, but you can also make new friends with overpopulated birds. Usually people run from pigeons to avoid getting hit with droppings, but hey, if Rocky Balboa can catch a chicken and become heavyweight champion, imagine what you can do once you catch a pigeon.
The commercial is part of the “Nothing but Next” campaign from Asics. Pigeons around the world are training harder than ever to elude capture from nondescriptly handsome white guys. Credits after the jump.
Creative Chairman: John Vitro
Creative Director: Kent Thayer
Copywriter: Simone Nobili
Art Director: Kiumars Gourki
Agency Producer: Mickey Strider
Account Director: Adrienne Horlick
Production House: Aero Film
Director: Austin Smithard
Editor: Tony Gentile
Post Supervisor: Bree McCool
Music: Huey “Piano” Smith