Mark Zuckerberg & Co. have nabbed yet another senior creative from the agency world by the name of Arturo Aranda. The creative (left) has spent the last 12 years or so within the BBDO network, initially at what was then Atmosphere BBDO and then the last three at BBDO New York proper, where he’s served as interactive CD and finally SVP/senior CD on accounts including AT&T.
If you need a refresher on some recent Aranda-led efforts, you might remember the “Mountaintop” Valentine’s Day work or the Will Arnett-starring “You’ve Got a Case” campaign for the aforementioned telecom giant from last year. No word yet on what Aranda’s exact position is at Facebook, but perhaps he’ll find a kindred spirit at the company in fellow former senior agency creative Chris Gomersall, who left Moxie barely two months ago to take up a creative strategist role with Zuck and the gang. We’ve been told Aranda’s last day at BBDO NY was last Friday.