We all know someone like this guy. We may even be a little more like him than we care to admit.
In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwing a harsh spotlight on “Baby Man”, a dude who resembles more than a few of our friends…in that he still doesn’t pay for his own car insurance.
In case you’re still wondering what a Facebook video campaign looks like, there’s vomit involved:
More spots after the jump.
Seems the “man” in question is just as annoying at the office:
SPOILER: he’s both odious and gassy.
The campaign is well-tailored to our Facebook feeds, which closely resemble its unholy mashup of immature adults and clueless babies who will almost certainly uncover the evidence in ten years and use it as a signal for the rebellion to begin.
The actor also happens to look about 35–a fact that, frankly, hits even closer to home.
On the other hand, he definitely doesn’t live in New York.
Progressive’s Baby Man campaign
Agency: Arnold Worldwide
Executive Creative Director: Pete Johnson and Wade Devers
Group Creative Director: Sean McBride
Art Director: Alyssa Wilson Georg
Copywriter: Joshua Kahn
Producer: Jaime Guild, Kathy McMann
Assistant Producer: Lauren Landry
Business Affairs: Kim Stevens, Lisa Mercier
Planner: Milla Stolte
Marketing Producers: Elliott Seaborn, Val Bettini, Caitlin Moran, Kelley Stenberg, Dorothy Johnson
Social Media: Matt Karolian, Brandon Schug, Cristin Barth
Production Company: 3rd Street Mining Company
Production Company Executive Producer: John LaChapelle
Production Company Line Producer: Barry Heaps
Director: Ben Hurst & Dave Thomas
Cinematographer: Munn Powell
Editorial Company: Editbar
Audio mix: Soundtrack Boston / Engineer: Brian Heidebrecht
Color/Conform/Clean up/Rig Removal: Zero VFX