Havas-owned agency network Arnold Worldwide continues its international expansion with the opening of its Shanghai branch (Amsterdam opened last year, lest we forget). From what they tell us, the launch of its Chinese office was spurred by being named global AOR for Dell, as well as global work for the Jack Daniel’s and Southern Comfort brands. All of sudden, we’re getting thirsty.
Anyhow, the office is starting out with 10 and expected to grow to 30 staffers by year’s end and Arnold’s global CEO/Havas global CSO Andrew Bennett couldn’t be more optimistic, saying, “Expanding into Asia has always been a part of Arnold’s micronetwork growth strategy, and after winning global assignments for a number of new clients, as well as extending our reach with existing clients, we’re thrilled to be opening in Shanghai—one of the most vibrant and vital markets in the world.”