Today Arnold Worldwide appointed two executives to manage the recent expansion of its health and wellness service offering.
Christine Beeby and Gary Scheiner both have extensive agency backgrounds; Scheiner landed at Arnold earlier this year in the EVP/GCD role after leaving Rosetta, where he served as CCO. He also spent time as ECD at TBWA\Chiat\Day.
Beeby is a more recent addition to the Arnold roster, joining the agency in July after spending more than a decade at Ogilvy as EVP and senior partner specializing in healthcare and seven years as SVP/account director at Lowe New York.
While both have particularly relevant experience with healthcare and pharmaceuticals (Scheiner currently leads the accounts for “Sanofi’s diabetes and cholesterol franchises”), they’ve also both worked with a wide variety of clients in automotive, tech, consumer goods and other categories.
In the release, Beeby reveals a bit more behind the strategy, writing:
“We envision creating a new model for the healthcare arena. We’ll pitch not only traditional pharmaceutical products, but will also target foods, hospitals, technology companies, doctor networks and similar products and services that require brand building and need to engage with consumers.”
The expansion may also explain July’s hiring of President Peter Grossman; he will lead the expanded practice in Arnold’s New York office.