Arnold Making Some ‘Changes’ in NY

By Kiran Aditham 

Since around 11 in the am, we’ve been getting word about some restructuring, realignment, or let’s just say cuts being made at Arnold NYC today. Spies are saying account loss among other things are to blame, but what they did seem get right thus far is that the creative department in NY was affected. We’ve asked about number of staff affected (update:still not available on last check), etc., but have yet to get clarification on that matter. At this point, though, we were at least able to attain this somewhat glossy statement from the agency which you can probably read into:

“We are pleased with the growth of our NY office which is finishing 2012 with its 3rd consecutive year of growth.  The changes we are making to our NY Creative Department are planned changes to our NY Creative organization.  They are part of our ongoing commitment to building a Creative team that delivers game changing work to our clients.  The number of roles in our NY Creative will not be reduced but rather we will be bringing in new talent with desired skill sets.”

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