After opening up shop in Amsterdam in 2010, Arnold is turning its attention to the land down under in 2011 as the agency is aligning with Australia-based sister Havas unit The Furnace to form the new entity, Arnold Furnace. While you wait for it to roll off the tongue, Arnold Furnace is opening up offices in Melbourne and Sydney. One of the main reasons for the expansion, according to camp Arnold, is the “increasing” international work for existing clients including Carnival Cruise Lines, Ocean Spray and Progressive, which both Aussie offices will support.
As for the leadership at Arnold Furnace, it will consist of current Furnace managing director Tony Singleton and joint national creative directors Paul Fenton and Tom Spicer. In terms of staffing, the Sydney office will house approximately 60 employees while Melbourne will have 15.