Arnold’s DC office follows up its June win of the National Journal business by announcing that it’s been selected as AOR on a new branding campaign for the non-profit Certified Financial Planner Board of Standards, Inc. (CFP Board). Meanwhile, fellow Havas unit MPG was awarded online/offline media planning duties for the account.
According to a statement from CFP’s CEO Kevin R. Keller, the company “…looked at several agencies before selecting Arnold Worldwide as our strategic and creative partner. The agency has a history of proven success in the sector and we look forward to doing great work together.”
Initially, Arnold and MPG will partner with CFP Board on “a robust research and strategy assignment” to help determine how to best position the brand and raise consumer awareness using traditional, social media and digital components.
More: “We Hear: Arnold Won Panasonic”