It only seems like yesterday that 180 LA creative director Ari Weiss was discussing “shrinkage” in relation to the agency’s campaign for Boost Mobile. My, how things change so quickly. Weiss has now packed his bags and is headed back to the East Coast to assume an executive creative director role at BBH New York. Though the agency’s still without CCO, it’s boosting its ECD team as Weiss becomes the fifth in the roster, joining Jon Pearce, Mike Shackle, Calle Sjoenell and Pelle Sjoenell.
As for background, Weiss began his career at now-defunct Cliff Freeman & Partners before moving on to BBDO, then heading to the West Coast to take on creative roles W+K, Goodby and eventually 180. Now at BBH, Weiss will serve as ECD on Axe.