Apparently, Tortoises Go Nuts for Arby’s


By Kiran Aditham Comment

It’s been a couple of months since Arby’s “It’s Good Mood Food” campaign was announced and here’s a new TV spot inspired by the tagline that comes to us courtesy of  the fast-food chain’s new national AOR, BBDO New York. Apparently, the “good mood” rubs off on the animal kingdom as well, as an army of tortoises become spry enough to start breakdancing after being fed a Shroom & Swiss burger/sandwich/something or other. Yep, that’s the brand’s new spokesman RB feeding and dancing with the land-dwelling reptiles. Guess he got tired of the singalong.