Apparently, Beardvertising Works


By Erik Oster Comment

Whit Hilerand the folks over at Lexington, KY-based agency Cornett IMS — who you may remember as the masterminds behind “Kentucky Kicks Ass” — spent 2013 revolutionizing the advertising world with a new form of native advertising: beardvertising.

It’s a pretty simple formula: beards+advertising = beardvertising. The idea is that “beardboards” (beard billboards) are clipped onto epic bears to advertise a given product. The concept was developed solely to garner free press for Cornett and their clients, and it certainly did that, as it was covered by news outlets all over the country. But a funny thing happened: some brands actually inquired about beardvertising, and more than 1,400 men signed up to be paid for using their facial hair as advertising space. So in July, Cornett launched the first ever beardvertising campaign for Dollar Shave Club. Cornett selected 25 of their favorite beards from those submitted and, in their words, “History was made and beards got paid.”

Check out the case study video above for more on beardvertising. And if you think your beard might make the cut, head on over to and sign up.